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企業經常談的管理,就是提升產能,應用有效的人力資源,為企業產生最大的經濟效益。這些都是指有一定的生產標準,可以大量複製以降低成本的管理。 影音製作是兼具藝術與技術的行業,沒有一定的作業形式,端看主事者作風與團隊文化。影音製作是一個創意密集的行業,所以專業團隊裡的每一個人,若有一定的技術層次,或是某一影音擅長的領域,他或她就會有所堅持,增加不必要的溝通成本。 通常一組影音製作團隊配備有製作人、企劃、腳本、編撰、導演、執行製作、動畫師、攝影師、燈光師、剪接師以及IT工程人員。團員之間的溝通有時不是那麼順暢,以致影響作品的效能發揮,甚至不可預測的成本發生。若是主事者夠專業加上好的帶團文化,這些創意團員的管理就較容易。 製作團隊裡的每一個人,對集體合作出來的作品都扮演極關鍵的角色。一部作品的榮耀聚焦多在導演身上,像是李安導演在公開場合,必定一再感謝工作人員與所有參與人,就是因為一個影音作品的成功是團隊的通力合作方能成就之。 如何選擇合適的團隊,以符合客戶所想要的影音製作或是專案執行,必須要能夠清楚判斷該案的屬性,再決定該案參與人(同樣職稱)的人格特質與該領域的發揮度與否。例如擅長紀錄片的團員,就不一定能將百分功力發揮在簡介或新聞作品上;擅長廣告的團員就不一定能落實執行長片或電影類型;擅長文化類就不一定能詮釋科技影音或產業類。所以團隊成員的整合與判斷有賴長期經驗與多元影音體驗的主事者來判定,以滿足客戶的需求。 Businesses often talk about management, which means improving production capacity, effectively utilizing human resources to produce the largest economic benefit possible for the company. These processes refer to a specific production standard, and a management system that can be repeatedly duplicated to reduce costs. Video production requires both artistic and technical skills. There is no one absolute method or standard process, but instead the method is determined by the leader's style and the culture of the team. Video production requires intensive creativity, and so every member of a professional team, if he or she has a certain level of technical skill, or a certain type of video specialty, will have his or her preferred approach, one that may even violate the original intention of the leader, and consequently direct the project in a way he or she thinks is best, which may create unexpected communication costs. Normally a video production team will contain a producer, a planner, a scriptwriter, a director, an executive producer, and animator, a photographer, a lighting expert, a film editor and an IT engineer. Sometimes communication between team members isn't completely smooth, which can adversely affect the quality of the video and sometimes lead to unforeseen costs. If the leader is professional enough and has fostered a culture of teamwork, then the management of team members becomes considerably easier. Every member of the production team places a crucial role in determining the quality of the final product. While the glory of a successful video piece goes to the director, they always profusely thank all of the team members who contributed to the effort, as Li Ang often does when accepting awards in public. This is because the success of a video work is achieved as the result of concerted effort by an entire team of professionals. In order to select an appropriate team, one that meets the video production needs of the client, the leader needs to be able to clearly evaluate the nature of the case at hand and then decide on the special characteristics needed by team members, as well as their level of experience in the given area. For example, a team member who is expert at producing documentaries may not be completely successful when creating company introductions or news pieces. Or a team member who is expert at advertisements may not be successful when making longer videos or movies; experts in cultural videos may have difficulty in understanding the nuances of technology or industry videos. And so the integration of human resources and related judgment relies on the leader’s broad experience in a diverse array of projects, using his or her judgment to satisfy the demands of each client. |